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The True Value of a REALTOR®

Real Estate Agent

With the wealth of information available online, many of today’s consumers are incredibly knowledgeable about the home selling process. Add in the desire to save - or make - as much money as possible, and it’s easy to see why you might be tempted to pass on hiring a REALTOR®.

But before flying solo, consider the benefits of having an empathetic and experienced negotiator on your side.

Local Data and Insider Knowledge

You may have lived in your neighbourhood since the kids started school, and know exactly how much the neighbour’s house sold for. But do you have all the tools of an expert? A REALTOR'S® local data can show you everything that’s selling right now, and what Buyers in your area are prepared to pay for your house. Also, a REALTOR® has access to many forms of marketing, especially on the Internet, which you may have limited ability to do.

Contract Expertise

Selling a home is one of the biggest decisions you’ll ever make - and the amount of paperwork, and legal jargon required, very much proves it. Omitting, or miswording even one line can lead to a costly mistake that’s much higher than the price of a REALTOR'S® commission. Further, you can bet that most Buyers will want REALTOR® representation of their own, so their interests are protected. Who's protecting yours?

Skilled Negotiation and Experience

Everyone has their own niche in life. 'You're' probably very good at what you do. However, haggling over contract contingencies and home pricing can lead to negotiation fatigue and poor judgment calls for emotionally invested Sellers. One key reason to work with a REALTOR® is to have an experienced negotiator who’ll put your best interests first. That's what 'they're' good at.

Professional Networks

The complexity of property transactions means contractors, attorneys, lenders, and insurance advisors are also involved. A well-connected REALTOR® can put you in touch with other qualified and trustworthy real estate professionals who are ready to assist.


Perhaps one of the key things Seller's forget about is timing. Do you really want to give up your weekends, the odd night out, or daily tasks, to show your home to a prospective Buyer who cancels at the last minute? It can be very frustrating. Also, how comfortable are you in showing your own home? Most people detach themselves, and leave it to the experts.

Barrie Agent

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